Well you know Weapons of Mass Destruction was failed excuse the Jnr Administration coined up to goto Iraq (which failed miserably and casted an even bigger threat on western countries) but did you know that Creative is actually about to embark on a war too? Although unlike the pointless political war to control oil in the “real world” this war is being fought in the media and its not your money their spending to fight!
Creative is arming up to spend close to (or over?) $100Million of that american currency to attempt to get their Nomad's out there like Apple have done with the iPod. And its about bloody time too.
Digital music player maker Creative has pledged to spend $100m to out-market Apple in a bid to take the market away from the iPod. And not just Apple. Speaking in Singapore this week, Creative CEO Sim Wong Hoo bullishly pronounced: "I'm planning to spend some serious money - I intend to out-market everyone." "The MP3 war has started and I am the one who has declared war," he thundered.
The company's goals are undoubtedly ambitious. Sim said Creative is looking to take 40 per cent of the worldwide digital music player market in 2005. During the Q3, it managed a mere ten per cent. Apple stood at 17 per cent. Those figures show there's plenty to play for, and indeed, Creative is on track to sell over 3m devices this quarter, Sim said. That, he believes, will push it ahead of Apple. "It's our target to beat iPod in this quarter," he said. But a number of analysts have already forecast sales of over 4m units during Q4.
Well grab some popcorn and monitor what freebies, commercials and emails come your way from Creative in the next couple of months. Unlike a real war we wont have people pointlessly being killed because of idoitic politicians that should really be fighting their own wars themselves. Go Nomad, no-one knows audio like Creative does in the PC realm!
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